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Consumer Identities: Agency, Media and Digital Culture

by Candice D. Roberts , Myles Ethan Lascity
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Current price ₹10,055.00
Original price ₹10,264.00
Original price ₹10,264.00
Original price ₹10,264.00
(-2%)
₹10,055.00
Current price ₹10,055.00

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Book cover type: Hardcover
  • ISBN13: 9781783209811
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Intellect (UK)
  • Publisher Imprint: Intellect (UK)
  • Publication Date:
  • Pages: 210
  • Original Price: GBP 78.95
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Media Studies

Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity.

Candice D. Roberts is assistant professor and director of the Communication Arts program at St. John's University, New York. Myles Ethan Lascity is assistant professor of journalism and director of the Fashion Media program at Southern Methodist University.

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