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Consumer Insight Prism na platformach OTT by Yagneshkumar Patni, Shamina Ansari

Consumer Insight Prism na platformach OTT

by Yagneshkumar Patni , Shamina Ansari
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₹6,649.00
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Book cover type: Paperback
  • ISBN13: 9786209693021
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 136
  • Original Price: GBP 59.94
  • Language: Polish
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): Management

Consumer Insight Prism on OTT Platforms to zwięzle, oparte na danych badanie sposobu, w jaki widzowie wybierają i angażują się w platformy OTT w erze cyfrowej. Wraz z pojawieniem się smartfon�w i szybkiego Internetu, rozrywka przesunęla się w kierunku oglądania na żądanie i spersonalizowanego, dając użytkownikom większą kontrolę nad konsumpcją treści.Książka analizuje kluczowe czynniki, takie jak treśc, subskrypcja, dostępnośc, doświadczenie użytkownika, prywatnośc, reputacja marki, wplyw i systemy rekomendacji poprzez dane empiryczne i analizy z wykorzystaniem r�żnych metod statystycznych. Jest ona przydatna dla student�w, badaczy, pracownik�w akademickich i specjalist�w ds. medi�w poszukujących wglądu w proces podejmowania decyzji konsumenckich w ekosystemie OTT.

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