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Consumer Insight Prism on OTT Platforms by Yagneshkumar Patni, Shamina Ansari

Consumer Insight Prism on OTT Platforms

by Yagneshkumar Patni , Shamina Ansari
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Book cover type: Paperback
  • ISBN13: 9786209599569
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 69.51
  • Language: English
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Management

Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.

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