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Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

by Margot a. Wallace
Save 17% Save 17%
Current price ₹4,077.00
Original price ₹4,893.00
Original price ₹4,893.00
Original price ₹4,893.00
(-17%)
₹4,077.00
Current price ₹4,077.00

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Book cover type: Paperback
  • ISBN13: 9780759118096
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Altamira Press
  • Publisher Imprint: Altamira Press
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Museum Administration & Museology

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support.

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