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Consumer Research: Postcards From the Edge

by Stephen Brown , Darach Turley
Save 17% Save 17%
Current price ₹3,435.00
Original price ₹4,122.00
Original price ₹4,122.00
Original price ₹4,122.00
(-17%)
₹3,435.00
Current price ₹3,435.00

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Book cover type: Paperback
  • ISBN13: 9780415173179
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 428
  • Original Price: USD 31.99
  • Language: English
  • Edition: 1
  • Item Weight: 595 grams
  • BISAC Subject(s): Consumer Behavior

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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