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Consumer Sense of Self and Identity by Belk, Russell W.

Consumer Sense of Self and Identity

by Russell W. Belk , Vibrant Publishers
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Book cover type: Paperback
  • ISBN13: 9781636515151
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Publication Date:
  • Pages: 364
  • Original Price: GBP 67.0
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Consumer Behavior

Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, Russell W. Belk presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.

From the concept of the extended self to studies on self-gifting, digital identities, and status signaling, Belk reveals how consumption is not just functional but expressive-shaping both how we see ourselves and how we are perceived by others. He addresses how age, gender, and culture impact consumer identity, and how branding influences personal narratives.

Ideal for readers in consumer research, psychology, sociology, and marketing, this book uncovers the subtle but powerful ways in which consumption helps build and communicate our identities in a complex, image-driven society.

This book in the Legend in Consumer Behavior series is a foundational text in understanding consumer identity.

Belk, Russell W.: - Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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