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Consumer Trends and New Product Opportunities in the Food Sector by Klaus G. Grunert

Consumer Trends and New Product Opportunities in the Food Sector

by Klaus G. Grunert
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Book cover type: Paperback
  • ISBN13: 9789086863075
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Brill Wageningen Academic
  • Publisher Imprint: Brill Wageningen Academic
  • Publication Date:
  • Pages: 236
  • Original Price: USD 138.0
  • Language: English
  • Edition: N/A
  • Item Weight: 377 grams
  • BISAC Subject(s): Industries / Agribusiness

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

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