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Consumer Value: A Framework for Analysis and Research

by Morris Holbrook
Sold out
Current price ₹4,661.00
Original price ₹7,768.00
Original price ₹7,768.00
Original price ₹7,768.00
(-40%)
₹4,661.00
Current price ₹4,661.00

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Book cover type: Paperback
  • ISBN13: 9780415191937
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): Consumer Behavior

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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