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Consuming Images: Film Art and the American Television Commercial by Rhodes, Gary D.

Consuming Images: Film Art and the American Television Commercial

by Gary D. Rhodes , Robert Singer
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Book cover type: Paperback
  • ISBN13: 9781474460699
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edinburgh University Press
  • Publisher Imprint: Edinburgh University Press
  • Publication Date:
  • Pages: 208
  • Original Price: USD 29.95
  • Language: English
  • Edition: GLD
  • Item Weight: 300 grams
  • BISAC Subject(s): Film / History & Criticism

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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