Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

by Magdalena Eriksroed-Burger
Save 35% Save 35%
Current price ₹10,900.00
Original price ₹16,769.00
Original price ₹16,769.00
Original price ₹16,769.00
(-35%)
₹10,900.00
Current price ₹10,900.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9783031202032
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 302
  • Original Price: EUR 149.99
  • Language: English
  • Edition: 2023
  • Item Weight: 540 grams
  • BISAC Subject(s): Russia / General, Social History, and Economic History

From the Back Cover
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher
is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany.
Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher
is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany.

Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us