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Consumption as Identity: Reflections on Consumption, Identity, and Emptiness by Carlos, Antonio

Consumption as Identity: Reflections on Consumption, Identity, and Emptiness

by Antonio Carlos
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Book cover type: Paperback
  • ISBN13: 9798263557744
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 7.37
  • Language: English
  • Edition: N/A
  • Item Weight: 132 grams
  • BISAC Subject(s): Mind & Body

In contemporary society, consumption has become the total grammar of existence. In a world where goods not only meet needs but also shape identities, reflecting on consumption and identity has become an urgent matter. This work explores how consumer choices define not only what we own but also who we are, while commodities take on the role of symbol and power, leading individuals to see themselves as an extension of the objects they acquire. Over the course of 40 philosophical fragments, this book reveals consumption as the mirror of modern identity, where desire, loneliness, and the search for recognition intertwine with what is consumed.
Through deep and critical analysis, the author explores themes like the commercialization of spirituality, the fetishism of commodities, the spectacle of suffering, and identity discard, offering a reflection on the paradoxes of contemporary life. The quest for belonging, authenticity, and meaning, increasingly mediated by purchase and display, raises questions about the authenticity of human experience and true freedom of choice.
This work challenges the reader to reflect on consumption as performance, commodities as subjects, and the impact of the market on the construction of human identity.

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