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Consumption Matters: A Psychological Perspective

by Cathrine Jansson-Boyd
Save 17% Save 17%
Current price ₹4,452.00
Original price ₹5,343.00
Original price ₹5,343.00
Original price ₹5,343.00
(-17%)
₹4,452.00
Current price ₹4,452.00

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Book cover type: Paperback
  • ISBN13: 9780230201170
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 34.99
  • Language: English
  • Edition: 2011
  • Item Weight: 227 grams
  • BISAC Subject(s): Personality and General

From the Back Cover
What does it mean to live in a consumer society and how does this impact on our behaviour?

In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the media's beauty mould.

Highlighting why the spread of consumption through society is so important, the book looks at the impact on both children and the environment as well as at ethical considerations. Consumption Matters is the essential starting point for both students and general readers interested in consumer psychology.

CATHRINE JANSSON-BOYD is Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge, UK. She was the first person in the UK to be awarded both an Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation.
CATHRINE JANSSON-BOYD is Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge, UK. She was the first person in the UK to be awarded both an Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation.

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