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Contemporary Consumption Rituals: A Research Anthology

by Cele C. Otnes , Tina M. Lowrey
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Current price ₹4,135.00
Original price ₹6,891.00
Original price ₹6,891.00
Original price ₹6,891.00
(-40%)
₹4,135.00
Current price ₹4,135.00

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Book cover type: Paperback
  • ISBN13: 9780805847796
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Psychology Press
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 358
  • Original Price: GBP 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 481 grams
  • BISAC Subject(s): Consumer Behavior

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.

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