Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Contemporary Issues in Luxury Brand Management

by Studente , Sylvie
Save 35% Save 35%
Current price ₹3,817.00
Original price ₹5,872.00
Original price ₹5,872.00
Original price ₹5,872.00
(-35%)
₹3,817.00
Current price ₹3,817.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780367859305
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 180
  • Original Price: GBP 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 310 grams
  • BISAC Subject(s): General

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Sylvie Studente is Assistant Professor at Regent's University London.

Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us