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Contemporary Management Approaches to the Global Hospitality and Tourism Industry

by Abraham Pius , Husam H. Alharahsheh , Adenike a. Adesanmi
Save 17% Save 17%
Current price ₹19,268.00
Original price ₹23,122.00
Original price ₹23,122.00
Original price ₹23,122.00
(-17%)
₹19,268.00
Current price ₹19,268.00

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Book cover type: Paperback
  • ISBN13: 9781799822059
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globaliza

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