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Contemporary Radio Programming Strategies

by David T. MacFarland
Save 35% Save 35%
Current price ₹12,987.00
Original price ₹19,980.00
Original price ₹19,980.00
Original price ₹19,980.00
(-35%)
₹12,987.00
Current price ₹12,987.00

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Book cover type: Hardcover
  • ISBN13: 9781138215450
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 228
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Media Studies

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

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