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Content Everywhere: Strategy and Structure for Future-Ready Content

by Sara Wachter-Boettcher
Save 17% Save 17%
Current price ₹4,701.00
Original price ₹5,642.00
Original price ₹5,642.00
Original price ₹5,642.00
(-17%)
₹4,701.00
Current price ₹4,701.00

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Book cover type: Paperback
  • ISBN13: 9781933820873
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rosenfeld Media
  • Publisher Imprint: Rosenfeld Media
  • Publication Date:
  • Pages: 240
  • Original Price: USD 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Internet / Web Design

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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