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Content is King by Gary Graham

Content is King

by Gary Graham
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Book cover type: Paperback
  • ISBN13: 9789388912259
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing (US)
  • Publisher Imprint: Bloomsbury Academic India
  • Publication Date:
  • Pages: 256
  • Original Price: INR 999.0
  • Language: English
  • Edition: N/A
  • Item Weight: 320 grams
  • BISAC Subject(s): Media Studies

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

Dr. Gary Graham is a lecturer in service operations at the University of Leeds, UK. He focuses on the impact of disruptive technologies on supply chain management. He is the author of 30 internationally refereed research papers, a co-investigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.

Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School, UK. She is the author of more than 60 internationally refereed research papers, and regularly comments on the policy and social implications of digital change in the North of England.

Donald Shaw is an American journalism historian, theorist, and author, a retired U.S. Army Reserve officer, and writer who taught 46 years at the School of Journalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad. As a scholar he is best known for his work, with Max McCombs of Texas, about the agenda setting function of the press and for his studies of 19th and 20th century American and Southern press history. He is author or co-author of ten books and many scholarly articles and papers, several of which have been presented in other countries.

Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama, USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and journalism disciplines.

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