From the Back Cover
The leading reference on content management just got better ...
How do you keep ahead of the onslaught of information? How do you produce multiple Web sites plus other publications from one pool of content? Can you be confident your content delivers maximum value to your organization? You'll find out in this landmark volume, now completely updated to cover the newest concepts and technologies in this fast-growing field. Responding to your requests and suggestions, Bob Boiko has added jumpstarts, expanded explanations, real world examples from leading CM professionals, a comprehensive CM technology taxonomy, and so much more. It's the last word on content management.
Inside, you'll find complete coverage of content management concepts and methodology
- Get full support for your system by serving your organization's highest goals
- Analyze and overcome the toughest information management issues in your organization
- Serve the most important people the most important information in the form they most want
- Run professional and efficient CM projects
- Make smart choices when choosing CM hardware and software
- Use or create the most effective CM and XML technologies
- Automate and systematize content while enhancing the relationship between author and audience
- Create content repositories where the knowledge of your contributors is made accessible through metadata
- Produce a wide range of targeted Web sites, PDA applications, print materials, and other custom publications from the same information base
Bob Boiko is a teacher, consultant, writer, programmer, and itinerant businessman. Bob is currently President of Metatorial Services, Inc. (www.metatorial.com) and Associate Chair of the Masters of Science in Information Management (MSIM) program in the iSchool at the University of Washington (www.ischool.washington.edu). Bob teaches information systems design, organizational management, and content management. He also conducts seminars and lectures around the world as part of his business. He has consulted on content management to a number of the world's top technology and publishing firms, including Microsoft, Boeing, Motorola, Honeywell, and Reed Elsevier. In addition to this book, Bob has written more white papers, articles, and reports than he cares to remember. Bob is helping to found and is serving as the first president of CM Professionals (www.cmprofessionals.org), a content management community of practice.
Bob began programming in 1977 and has practiced it since (it was always a great way to make money when he was broke). He entered the modern computer age, however, not as a programmer but as a writer. After earning undergraduate degrees in physics and oceanography and a Master's degree in human communication, Bob got his start in electronic information as a technical writer on contract at Microsoft. Among other projects, he wrote more than half of the MS DOS 5.0 User's Guide and one of Microsoft's first all-electronic User's Guides. From there, he began to develop electronic information systems on local networks, floppy disks, CD-ROMS, and when it was invented, the Web. In pursuit of electronic information and then of content management, he has created scores of applications and three businesses.
