Contextuality: A Value Generation Framework for Business and Society
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Contextuality is an in-depth understanding of context and the expansion of the basic principles of e.g. Stratified Systems Theory. The Contextuality framework has incredible value for organizations when correctly applied. In the world we live in today, the principles become more relevant than ever and the cost of making contextual mistakes is growing hand over fist. This scientific framework provides a base for organization setup and design, as well determining of people's contextual capability to deal with the appropriate level of contextual challenge for organizational value add. Understanding the new world continuously reveals why Contextuality plays a critical role in the set up and design of roles, business, companies and even broader society. In the networked and fractal based world we find ourselves in, understanding Contextuality becomes pivotal. Books to follow will deal with practice application to companies and people gained through years of pooled experience.
Pieter Marais has a Masters Degree in Psychology from the University of the OFS in South Africa and is a registered psychologist. He completed various business development and consulting training programmes, locally and abroad, including programmes at leading South African and UK universities. He worked in consulting capacity, as business owner and for consulting entities, as well as employment capacity for various companies in the Organisation Strategy, Design and Development domain. In his career he consulted to companies in various industries e.g., resources, finance, media, medical, retail, manufacturing, services, government. He consulted in various countries e.g., USA, UK, Canada, Australia, Peru, Brazil, Chile and various countries in Africa - South Africa, Zimbabwe, Swaziland, Namibia, Botswana and Ghana. He was a co-founder and director of BIOSS South Africa. Business and orgnisational context, the understanding thereof, the implications and the practical application to organisations and people remains key in his approach. Defining the nature of, setting up for and dealing with context, as manifested in e.g. Stratified Systems Theory - an expert domain - is an area he considers critical to successful organisations. He has been and still is actively involved in advancing research and development, as well as facilitating development, in this domain to continue shaping knowledge and application depth. A number of this research as applied to companies and people will be captured in follow-on books. He has an equally passionate interest in Scenario Planning and futures research as he considers this to fit in with the contextual suite of technologies and processes that appropriately focuses and gears successful companies for the future.
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