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Controcorrente by Rogozhnikov, Roman

Controcorrente

by Roman Rogozhnikov
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Book cover type: Paperback
  • ISBN13: 9786209069918
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): General

La proliferazione dei siti di social networking (SNS) negli ultimi 20 anni � un fenomeno tecno-sociale della nostra epoca. Da quando � apparso nel 2004, Facebook, il social network pi� popolare al mondo, ha costantemente superato i suoi rivali nella stragrande maggioranza dei paesi. Tuttavia, ci sono alcune eccezioni, tra cui la Russia: Vkontakte, il social network locale del paese, � rimasto il sito pi� popolare di questo tipo in Russia. Lo scopo di questo progetto di ricerca � scoprire cosa spinge gli utenti russi dei social network a preferire un sito di networking nazionale rispetto al suo rivale globale Facebook. La teoria degli usi e delle gratificazioni e la teoria dei social network costituiscono il quadro teorico di questo studio e guidano la scelta della metodologia, nonch� il processo di analisi e discussione. In questa ricerca � stato applicato un approccio metodologico qualitativo, in particolare interviste e casi di studio comparativi. Lo studio fornisce informazioni innovative su un argomento poco studiato come l'utilizzo dei social network in Russia, contribuendo cos� ai lavori accademici esistenti in questo campo.

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