Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies.
The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.
*Presents guide to end-user market trends and expectations *Includes models and analysis of new industry structures and dynamics *Contains comprehensive discussion of innovation as a business driver *Provides wide range of references to reflect the cross-disciplinary scope of convergence *Offers motivation and suggestions for refocus of key business strategies
Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. The wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.
Noman Muhammad works at Nokia Siemens Networks as a Solutions Manager for their Customer and Market Organisation in the UK. He works closely with service providers on IP Multimedia Subsystems (IMS), fixed mobile convergence, mobile packet core and value-added services. Noman has a Masters degree in Telecommunications Engineering (Networking) and a first degree in Electronics and Communications Engineering. His 10-year career working in the telecoms and Internet industries has included positions in services product development, end-to-end network planning, mobile services development and web solutions development.
Christian Saxtoft currently works as a Senior Process Architect in Nokia Siemens? Networks' SW Business Development and Strategy group. He obtained a Ph.D. with a dissertation titled 'Telecommunications Network Architectures' as well as an MBA in Strategic Business Planning. During his 15-year career in the telecoms industry, Christian has held various R & D, marketing, sales and management positions at British Telecom, Alcatel, Tellabs and Nokia. His research interests include operator processes, strategic planning and convergence, and some of his work has featured in recent telecoms white papers.
Davide Chiavelli works in the Consulting & System Integration group of Nokia Siemens Networks as a Product Manager for their Service Optimisation / E2E Consultancy. He has a 'Laurea in Ingegneria' degree from the Politecnico Milano in Italy. Davide has worked in the telecoms industry for more than 12 years; first in R&D planning for the Telecom Italia Group, and later at Nokia in Senior Network Planning, Programme Management and Product Business Management roles. Davide's main interests include service optimisation, E2E and the translation of technical problems into their financial equivalents.
