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Corporate Affairs: Reputation Management and Crisis Communication by Axel Gietz

Corporate Affairs: Reputation Management and Crisis Communication

by Axel Gietz
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Book cover type: Paperback
  • ISBN13: 9783658483869
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 328
  • Original Price: EUR 49.04
  • Language: English
  • Edition: N/A
  • Item Weight: 504 grams
  • BISAC Subject(s): Business Communication / General

About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.

Dr. Axel Gietz is an international Communications and Corporate Affairs leader with a second-to-none track record built over a long career in which he successfully handled a number of exceptional situations while developing and directing this function globally at several multinational companies in different industries. With his consultancy Headwind Communications, he now supports C-Suite decision makers in times of change and challenge. In parallel, as a lecturer he passes on his knowledge to students of related fields. He holds a Ph.D. in History from Heidelberg University.

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