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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

by Bertrand Moingeon , Guillaume Soenen
Save 17% Save 17%
Current price ₹8,203.00
Original price ₹9,844.00
Original price ₹9,844.00
Original price ₹9,844.00
(-17%)
₹8,203.00
Current price ₹8,203.00

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Book cover type: Paperback
  • ISBN13: 9780415282055
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 222
  • Original Price: USD 79.99
  • Language: English
  • Edition: 1
  • Item Weight: 350 grams
  • BISAC Subject(s): Management

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

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