Corporate Communication: Concepts and Practice

Name: Corporate Communication: Concepts and Practice
Brand: Taylor & Francis
SKU: 9781032537238
Price: 12609.0 INR
Availability: InStock

by Jaishri Jethwaney

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ISBN13: 9781032537238
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge Chapman & Hall
Publication Date: February 13, 2024
Pages: 368
Original Price: GBP 155.0
Language: English
Edition: N/A
Item Weight: 803 grams
BISAC Subject(s): Business Communication / General, Industries / Media & Communications, and Nonprofit Organizations & Charities / Marketing & Communications

About The Book

Corporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a "sense of being," on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

About The Author

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.

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