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Corporate Development by Bertram Melzig-Thiel

Corporate Development

by Bertram Melzig-Thiel
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Book cover type: Paperback
  • ISBN13: 9783486596496
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Publication Date:
  • Pages: 187
  • Original Price: USD 49.0
  • Language: German
  • Edition: N/A
  • Item Weight: 323 grams
  • BISAC Subject(s): Management

Corporate Development - kaum ein Begriff in der Management-Literatur ist enger mit dem unternehmerischen Erfolg verknüpft. Dem Wettbewerber stets eine Kiellänge voraus zu sein, auch bei hohen Windstärken die Segel noch straff zu führen, die entscheidenden Entwicklungen im Markt rasch für das eigene Unternehmen nutzbar zu machen und auch mal einen "dicken Fisch" zu schlucken, um die Marktstellung weiter auszubauen - die Entwicklung von Unternehmen ist ebenso vielschichtig wie anspruchsvoll. Der vorliegende Leitfaden hilft, diese Komplexität zu managen: Übersichtlich aufbereitet und ergänzt um zahlreiche Praxisbeispiele, wird es Führungskräften, ambitionierten Praktikern und wirtschaftswissenschaftlich orientierten Studenten leicht gemacht, Methoden, Tools, Kniffe, aber auch Fallstricke nicht nur kennen zu lernen, sondern auch im eigenen Umfeld erfolgreich anzuwenden. Darüber hinaus geben die Autoren wertvolle Hinweise zu Auf- und Ausbau eines eigenen Bereiches Corporate Development in komplexen Organisationen.

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