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Corporate Diversification: Opportunities Created by the Winds of Change by Brooks Fenno

Corporate Diversification: Opportunities Created by the Winds of Change

by Brooks Fenno
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Book cover type: Hardcover
  • ISBN13: 9781480863071
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Archway Publishing
  • Publisher Imprint: Archway Publishing
  • Publication Date:
  • Pages: 126
  • Original Price: USD 28.95
  • Language: English
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Development / Business Development

Are your core corporate growth opportunities limited? Do you seek new avenues for expansion? Is the timing opportune to consider such a quest? If you are the owner or executive of a small to mid-sized manufacturing or service company then this book is a must-read.
The text includes a broad range of diversification options supported by numerous practical examples of companies of all sizes that have embarked on a strategy involving diversification.
It lists the many and various types of diversification - vertical, horizontal, and tangential - available for growth and explains how they might be identified, evaluated, and effectively pursued. Opportunities and risks of each of the categories are addressed as well.

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