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Corporate Explorer Field Guide by Andrew Binns

Corporate Explorer Field Guide

by Andrew Binns
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Book cover type: Paperback
  • ISBN13: 9781394159222
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 240
  • Original Price: USD 33.95
  • Language: English
  • Edition: N/A
  • Item Weight: 427 grams
  • BISAC Subject(s): New Business Enterprises

Build an innovative new startup using the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

The Corporate Explorer Fieldbook will also teach you to:

  • Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
  • Perform customer discovery interviews for ideating, incubating, and scaling ideas
  • Generate breakthrough ideas from within large companies

An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

ANDREW BINNS is an advisor to business leaders on innovation and change. He is a director of Change Logic, a strategic innovation consultancy, and an award-winning author and speaker.

EUGENE IVANOV, PhD, is a former research scientist who specializes in helping organizations use open innovation to solve complex technical and business problems.

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