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Corporate Planning: A Practical Guide by John Argenti

Corporate Planning: A Practical Guide

by John Argenti
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Book cover type: Paperback
  • ISBN13: 9781138564138
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 348 grams
  • BISAC Subject(s): Leadership and Management

Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.

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