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Corporate Social Performance In Emerging Markets: Sustainable Leadership in an Interdependent World

by Zs¢fia Lakatos
Save 35% Save 35%
Current price ₹4,068.00
Original price ₹6,257.00
Original price ₹6,257.00
Original price ₹6,257.00
(-35%)
₹4,068.00
Current price ₹4,068.00

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Book cover type: Paperback
  • ISBN13: 9781409432647
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 48.99
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Development / Sustainable Development and Corporate Governance

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, ZsÃ3fia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.

ZsÃ3fia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.

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