Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum

Name: Corporate Social Responsibility and Women's Entrepreneurship around the Mare Balticum
Brand: Bod - Books on Demand
SKU: 9783732278459
Price: 4234.0 INR
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by Max Hogeforster

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ISBN13: 9783732278459
Binding: Paperback
Subject: N/A
Publisher: Bod - Books on Demand
Publisher Imprint: Bod - Books on Demand
Publication Date: September 11, 2013
Pages: 466
Original Price: USD 47.5
Language: English
Edition: N/A
Item Weight: 826 grams
BISAC Subject(s): International / General

About The Book

Vol. 10 of the BSA - Series "Shareholder value", the old, egocentric mantra of business is obsolete. Modern entrepreneurs care about society and the environment - simply because employees as well as more and more customers appreciate fair and sustainable business conduct. Enterprises try to meet this demand by implementing Corporate Social Responsibility (CSR), a strategic tool to engage with important stakeholders, build trust and enhance long-term competitiveness. SMEs are predestined for such close relations to customers and communities. But still SMEs hesitate to fully engage in CSR, mostly for their tight time resources and budgets. The authors of this book demonstrate that for SMEs in the Baltic Sea region CSR is a key to future success, that does not need to be overly sophisticated or costly. Women are still underrepresented as entrepreneurs in the Baltic Sea Region. In the second part of this book the authors look into the barriers that hinder women from starting their own business and develop strategies to change this in order to tap two of the great resources of the Baltic Sea Region - the knowledge and creativity of half its workforce. The texts in the book are printed in German or English.

About The Author

The Baltic Sea Academy is a non-profit network of 17 universities, dedicated to develop education and research for the benefit of small and medium sized enterprises in the Baltic Sea Region.

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