Corporate Social Responsibility. Eine kritisch analytische Betrachtung mit Fokus auf Emerging Markets
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Diplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: Gut, Johannes Kepler Universität Linz (Strategisches Managemnt), Sprache: Deutsch, Abstract: Diese Diplomarbeit über Corporate Social Responsibility behandelt spezifische Teile dieser Welt auf unterschiedlichen Kontinenten. Die ausgewählten geografischen Regionen fokussieren sich hierbei auf sogenannte Emerging Markets. Diese Länder weisen allesamt spezifische Kriterien auf, welche eine essenzielle Unterscheidung verglichen mit Entwicklungsländern möglich bzw. notwendig macht. Daher gilt es in einem ersten Schritt aufzuzeigen inwiefern sich die Begrifflichkeit Emerging Market (EM) von jenem eines Entwicklungslandes (DC) differenziert bzw. definiert. Der Autor dieser Arbeit versucht diese erforderliche Abgrenzung in vereinfachter Weise abzubilden, damit eine Unterscheidung für den Leser nachvollziehbar und verständlich erscheint. Nachdem dieses Basiswissen geschaffen ist, kann verstärkt der CSR-Fokus dieser Diplomarbeit aufgezeigt werden. Hierbei werden wie bereits erwähnt verschiedene Schwerpunkte auf dieser Welt gesetzt, um eine eingehende und übersichtliche Darstellung der unterschiedlichen CSR-Sichtweisen veranschaulichen bzw. abbilden zu können. Der Fokus wurde somit exemplarisch auf Indien, China, Südafrika, Mexiko und Brasilien gesetzt. Diese Länder sind somit Vertreter der jeweiligen Kontinente und gelten daher als Musterbeispiele, da eine integrativere Analyse den Rahmen einer Diplomarbeit übersteigen würde. Daraus ergibt sich eine Art Gesamtbild bzw. Portfolio der in diesen Ländern vorherrschenden CSR-Konzepte, welche durch Zwischenfazits abgerundet bzw. zusammengefasst werden. In einem nächsten Schritt werden regionsspezifisch Unternehmen herausgefiltert, welche CSR Aspekte in deren Unternehmensaktivitäten bzw. entlang der Supply Chain versuchen zu implementieren. Dem Autor war es von zentraler Bedeutung diese Fallbeispiele aus einer Art Case Study Foku
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