Name: Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity Fun and Success
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126940769
Price: 447.0 INR
Availability: InStock

Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity Fun and Success

by Arie Ruttenberg , Shlomo Maital

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ISBN13: 9788126940769
Binding: Paperback
Subject: General Books
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: September 27, 2023
Pages: 266
Original Price: INR 595.0
Language: English
Edition: N/A
Item Weight: 220 grams
BISAC Subject(s): N/A

About The Book

I once tried to eat porridge with my mother's hairbrush. It wasn't a great idea, but it was a creative new choice. And it could be great for pasta lovers who have trouble winding the pasta around their forks. Welcome to the imagination elevator that will take you to the 998th floor of the 55 floor building! Confused ? Don't be. Because everything can have many alternatives, an infinite number—you need to only imagine them. And this book will help you do precisely that. The book breaks the conventional definition of creativity—a skill that is unorthodox, new, or that which cannot be taught. Instead, the authors argue that creativity, like a hero, is largely made and not born. The technique they prescribe is simple; its scope, fantastic!

About The Author

Arie Ruttenberg, is a co-founder of Israel's largest advertising agency, McCann Erickson Ltd. Shlomo Maital, is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion and Professor (Emeritus) at Technion—Israel Institute of Technology, Haifa, Israel.

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