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Creating the Customer Driven by Jeannette Woodward

Creating the Customer Driven

by Jeannette Woodward
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Book cover type: Paperback
  • ISBN13: 9780838908884
  • Binding: Paperback
  • Subject: N/A
  • Publisher: ALA Editions
  • Publisher Imprint: ALA Editions
  • Publication Date:
  • Pages: 256
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Library & Information Science / General

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.

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