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Creative Action in Organizations: Ivory Tower Visions and Real World Voices

by Cameron M. Ford
Save 30% Save 30%
Current price ₹13,497.00
Original price ₹19,281.00
Original price ₹19,281.00
Original price ₹19,281.00
(-30%)
₹13,497.00
Current price ₹13,497.00

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Book cover type: Paperback
  • ISBN13: 9780803953505
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 424
  • Original Price: USD 217.0
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Leadership, Economics / General, and Business Ethics

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

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