Creative Library Marketing and Publicity: Best Practices

Name: Creative Library Marketing and Publicity: Best Practices
Brand: Atlantic Books
SKU: 9781442254213
Price: 6356.0 INR
Availability: InStock

by Robert J. Lackie , M. Sandra Wood

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ISBN13: 9781442254213
Binding: Paperback
Subject: N/A
Publisher: Rowman & Littlefield Publishers
Publisher Imprint: Rowman & Littlefield Publishers
Publication Date: September 18, 2015
Pages: 204
Original Price: GBP 49.99
Language: English
Edition: N/A
Item Weight: 341 grams
BISAC Subject(s): Library & Information Science / Administration & Management

About The Book

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

About The Author

Robert J. Lackie, MLIS, MA, is Professor-Librarian and Department Chairperson for the Franklin F. Moore Library of Rider University. A frequent presenter at library, education, and technology conferences and meetings and published within various professional and scholarly works, Prof. Lackie has also co-written or co-edited three books, the latest entitled, Identity Theft: What You Need to Know [Kindle Edition] (Amazon Digital Services, Inc., 2014). For his teaching, writing, leadership, and service to the library profession, he has received several accolades, including the NJLA "2014 Public Relations Award--Tech Shoutout Category," the ACRL/New Jersey Chapter "2011 Distinguished Service Award," and the ALA "2006 Ken Haycock Award for Promoting Librarianship," among others. For more details on Prof. Lackie's publications, presentations, honors, or other information, please visit his directory page .
M. Sandra Wood, MLS, MBA, is Librarian Emerita, Penn State University Libraries, and a Fellow of the Medical Library Association. Ms. Wood is founding and current editor of Medical Reference Services Quarterly (in its 34th volume). She was a librarian for over thirty-five years at the George T. Harrell Library, Milton S. Hershey Medical Center, Pennsylvania State University, specializing in reference, education, and database services. Ms. Wood has written or edited more than 12 books, the latest two entitled Health Sciences Librarianship and Successful Library Fundraising: Best Practices (both with Rowman & Littlefield Publishers, 2014).

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