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Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

by Malcolm Goodman , Sandra M. Dingli
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₹23,892.00
Original price ₹23,892.00
Original price ₹23,892.00
₹23,892.00
Current price ₹23,892.00

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Book cover type: Hardcover
  • ISBN13: 9781138675094
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 326
  • Original Price: USD 240.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 758 grams
  • BISAC Subject(s): Management Science

Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.

This groundbreaking book now includes:

* A new section on contemporary themes in innovation management, such as the use of social media..

* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.

The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK.

Sandra M. Dingli is Associate Professor at The Edward de Bono Institute for the Design & Development of Thinking, University of Malta, Malta.

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