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Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen by Müller, Jakub

Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen

by Jakub Müller
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Book cover type: Paperback
  • ISBN13: 9783668102880
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 48
  • Original Price: USD 39.5
  • Language: German
  • Edition: N/A
  • Item Weight: 73 grams
  • BISAC Subject(s): Communication Studies

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Wirtschaftsuniversität Wien (Marketing Management), Sprache: Deutsch, Abstract: Diese Arbeit soll die bestehenden Kreativitätsansätze, sowohl Outside-the-box als auch Inside-the-box, in einem Literaturteil miteinander vergleichen und beleuchten. In weiterer Folge werden aktuelle Beispiele aus der Wirtschaft anhand der Creativity Templates nach Goldenberg/Boyd aufgezeigt und eingeordnet. (Boyd and Goldenberg, 2013) Diese werden aus den Kategorien Geschäftsmodell, Neuprodukt und teilweise auch Werbung gewählt. Zum Einen soll ein Überblick über die bestehenden Techniken gegeben werden. Wie unterscheiden sich diese Ansätze grundsätzlich von einander und welche Vor- und Nachteile haben diese? Die zweite gro e Forschungsfrage beschäftigt sich mit den, von Goldenberg und Boyd definierten, Creativity Templates. Welche Abgrenzungen werden zwischen den einzelnen Mustern getroffen? Zusätzlich werden aktuelle Beispiele angeführt und anhand der Literatur erläutert. Nochmals zusammengefasst würde dies zu folgenden zwei Forschungsfragen führen, welche diese Arbeit beantworten soll: 1. Welche unterschiedlichen Arten von Kreativitätstechniken gibt es? Im Speziellen: Was versteht man unter Inside the box Denken? 2. Welche aktuellen Beispiele für Creativity Templates gibt es in der Werbung, Neuproduktentwicklung sowie bei Geschäftsmodellinnovationen?

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