Crisis Capital: How to Bring Your Startup Througha Market Downturn
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From the Inside Flap
Praise for RESTARTUP A Founder's Guide to Crisis Navigation
"Earnest and thoughtful, careful and balanced, Restartup blends an analysis of the macro trends that shape the outer work of investing and entrepreneurship while guiding both groups through the rigorous roller-coaster of the startup life. Restartup should be on the nightstands of entrepreneurs everywhere."
--Jerry Colonna, author of Reboot: Leadership and the Art of Growing Up; Co-founder, Reboot.io
"Arun has always been known to me as a person of deep thoughts - his ideas span not just across sectors but across generations. Authors like him will address multiple concerns when they propose solutions and such 360-degree mindsets are much needed in today's world. Naturally, the way he thinks about entrepreneurs and investment fall into a similar landscape! I cannot wait to see the difference it makes to the readers work and life, I will personally recommend it to people I know. Godspeed!"
--Joyeeta Das, CEO & Founder, Gyana
"Restartup takes founders through an exhilarating journey with tactics and strategies required to take their businesses through a crisis. Packed with powerful anecdotes from global practitioners, Restartup is a primer for anyone wanting to create a resilient business."
--Brad Feld, Partner, Foundry Group; Co-Founder, Techstars
"In the throes of this crisis, Restartup is a timely book that captures crisis and arsenal of strategies to brave it out. It takes a very practitioner-oriented view and would be valuable to any entrepreneur."
--Ganesh Rengaswamy, Co-Founder, Quona Capital
From the Back Cover
When times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.
But not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. Restartup: A Founder's Guide to Crisis Navigation delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough.
Accomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid--which will help you understand your financing options during a crisis--and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis.
You'll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You'll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire.
You'll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you'll discover how to welcome the opportunities that only present themselves in the depths of a market downturn.
Perfect for startup executives, managers, and employees, as well as investors and entrepreneurs, Restartup will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.
ARUNKUMAR KRISHNAKUMAR is a partner at Delphos International, where he leads emerging markets technology investments. He holds a Master's degree in Finance from the London School of Economics and a postgraduate Diploma in Global Business from Said Business School, University of Oxford. He is also a podcast host.
MAXSON J.Y. TEE is Associate Vice President of Corporate Strategy and Digital Development at Barclays. He is also an investor and research analyst at Green Shores Capital.
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