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CRM For Dummies by Lars Helgeson

CRM For Dummies

by Lars Helgeson
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Paperback: Paperback
  • ISBN13: 9788126569908
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 364
  • Original Price: INR 529.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency.

Lars Helgeson is a sales and marketing technology pioneer.  In 2011, he launched GreenRope, a CRM platform for small and mid-sized businesses worldwide.  Built from scratch, GreenRope has grown to over 3,000 clients in over 40 countries without any venture capital.  Lars is an active speaker for small membership organizations and conferences with hundreds of audience members.

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