Crossmedia: Möglichkeiten der Weiterentwicklung eines Tageszeitungsverlages

Name: Crossmedia: Möglichkeiten der Weiterentwicklung eines Tageszeitungsverlages
Brand: Atlantic Books
SKU: 9783836684903
Price: 5034.0 INR
Availability: InStock

by Philipp Jauch

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ISBN13: 9783836684903
Binding: Paperback
Subject: N/A
Publisher: Diplomica Verlag
Publisher Imprint: Diplomica Verlag
Publication Date: February 15, 2010
Pages: 112
Original Price: USD 59.9
Language: German
Edition: N/A
Item Weight: 141 grams
BISAC Subject(s): Journalism

About The Book

Die Medien befinden sich an einem strategischen Wendepunkt: Während Tageszeitungen mit sinkenden Auflagenzahlen und rückläufigen Werbeeinnahmen zu kämpfen haben, gewinnt das Internet weiter an Bedeutung. Quelle dieses Wandels sind nur scheinbar die technischen Innovationen, wie sie sich in hoher Konzentration und enormer Geschwindigkeit in allen Bereichen der Gesellschaft etablieren. Tatsächlich steht der Bürger als Mediennutzer im Mittelpunkt. Seine Lebensweise und seine Bedürfnisse haben sich geändert - und damit auch die Anforderungen, die er als Kunde an das Leistungsangebot eines Verlages stellt. Dabei spielt das gedruckte Wort ebenso eine Rolle wie Angebote im Internet oder auf dem Mobiltelefon. Auf die Vernetzung kommt es an. Die Zukunft von Tageszeitungsverlagen wird wesentlich dadurch bestimmt werden, wie die Unternehmen auf neue Herausforderungen des Leser- und Werbemarktes reagieren. Die Möglichkeiten einer crossmedialen Strategie, die alle Kanäle einschlie t und aufeinander abstimmt, sind Thema dieser Studie.

About The Author

Philipp Jauch, geboren 1983, studierte Medien- und Kommunikationswirtschaft mit Schwerpunkt Journalismus und Public Relations an der Berufsakademie Ravensburg (heute: Duale Hochschule Baden-Württemberg, Ravensburg). Über mehrere Jahre sammelte der Diplom-Betriebswirt umfassende Erfahrungen in verschiedenen journalistischen Tätigkeitsfeldern und in der Unternehmenskommunikation. Dabei galt sein besonderes Interesse der Konzeption einer crossmedialen Strategie, die sämtliche Medienkanäle umfasst und aufeinander abstimmt. Als Onlineredakteur war er für die Weiterentwicklung und Neuausrichtung des Onlineangebots einer regionalen Tageszeitung mitverantwortlich.

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