Name: Crowdsourcing for Dummies
Brand: For Dummies
SKU: 9781119940401
Price: 1365.0 INR
Availability: InStock

Crowdsourcing for Dummies

by David Alan Grier

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ISBN13: 9781119940401
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: May 28, 2013
Pages: 364
Original Price: USD 22.99
Language: English
Edition: N/A
Item Weight: 694 grams
BISAC Subject(s): Outsourcing

About The Book

From the Back Cover

Learn how to harness people power for an unbeatable competitive edge!

Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television advert for a tiny fraction of what it would've cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in Crowdsourcing For Dummies, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.

Hit the ground running - quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy

Know your options - find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds

Locate the best crowdsourcing platforms - know where to look for your crowd, identify the right audience and promote your project to them

Manage your crowd with confidence - find out how to communicate with your crowd and keep them interested and motivated

Keep the wheels spinning - learn how to manage the crowdsourcing process, and troubleshoot common problems

Get in with the in-crowd - learn from ten of the best crowdsourcing success stories

Open the book and find:

Ways to make crowdsourcing work for your business

The lowdown on conducting market research and analysing data
How to raise funds through a crowdfunding project

Techniques for engaging people with your company or product

Advice on designing tasks for your crowd to tackle

Pointers for finding the perfect platform and audience

How to keep your crowd motivated

About The Author

David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.

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