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Cultural Mediation for Museums: Driving Audience Engagement by Michela Addis

Cultural Mediation for Museums: Driving Audience Engagement

by Michela Addis
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Book cover type: Paperback
  • ISBN13: 9781032403700
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 96
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Museum Administration & Museology and General

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

Michela Addis is Full Professor in Business Administration and Management at Università di Roma Tre, Italy.

Isabella de Stefano is an Art Historian and Head of Communication and Education at the National Gallery of Modern and Contemporary Art in Rome.

Valeria Guerrisi is an Architect and Research Fellow at the Center of Excellence - Cultural Technological District of Lazio Region, Italy.

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