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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing by Theodore Tarnanidis

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

by Theodore Tarnanidis , Maro Vlachopoulou
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Book cover type: Paperback
  • ISBN13: 9798337305295
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 484
  • Original Price: GBP 178.6
  • Language: English
  • Edition: N/A
  • Item Weight: 1112 grams
  • BISAC Subject(s): International / Marketing

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.

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