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Culture and Consumption II: Markets, Meaning, and Brand Management

by Grant David McCracken
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Current price ₹2,002.00
Original price ₹2,054.00
Original price ₹2,054.00
Original price ₹2,054.00
(-3%)
₹2,002.00
Current price ₹2,002.00

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Book cover type: Paperback
  • ISBN13: 9780253217615
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Indiana University Press (Ips)
  • Publisher Imprint: Indiana University Press (Ips)
  • Publication Date:
  • Pages: 240
  • Original Price: USD 20.95
  • Language: English
  • Edition: N/A
  • Item Weight: 395 grams
  • BISAC Subject(s): Anthropology / Cultural & Social

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

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