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Customer-Centric Knowledge Management: Concepts and Applications by Minwir Al-Shammari

Customer-Centric Knowledge Management: Concepts and Applications

by Minwir Al-Shammari
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Book cover type: Hardcover
  • ISBN13: 9781613500897
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 332
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1053 grams
  • BISAC Subject(s): Consumer Behavior

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

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