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Customer Insights: Konsumentenpsychologie und Konsumentenverhalten by Schneider, Willy

Customer Insights: Konsumentenpsychologie und Konsumentenverhalten

by Willy Schneider
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Book cover type: Paperback
  • ISBN13: 9783751956062
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 236
  • Original Price: USD 81.9
  • Language: German
  • Edition: N/A
  • Item Weight: 427 grams
  • BISAC Subject(s): Econometrics

Themenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (3) Psyche des Konsumenten (aktivierende und kognitive Prozesse) (4) Aktuelle Entwicklungen im Konsumentenverhalten (5) Ausgewählte Verbrauchergruppen und Konsumententypologien Zielgruppen: - Studierende und Lehrende der Wirtschaftswissenschaften, -psychologie und -soziologie - Praktiker/innen, die sich mit Customer Insights beschäftigen

Prof. Dr. rer. pol. Willy Schneider - Leiter des Studiengangs BWL-Handel an der Dualen Hochschule Baden-Württemberg Mannheim - Autor zahlreicher (populär-)wirtschaftswissenschaftlicher Publikationen - Lehrbeauftragter an diversen staatlichen und privaten (Fach-)Hochschulen in Bachelor- und Masterstudiengängen - Leitender Autor des renommierten Gabler-Wirtschafts- lexikons - Coach diverser Wirtschaftsunternehmen

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