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Customer Relationship Management: Concepts and Cases by Rai Alok Kumar

Customer Relationship Management: Concepts and Cases

by Rai Alok Kumar
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Book cover type: Paperback
  • ISBN13: 9788120346956
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 592
  • Original Price: INR 995.0
  • Language: English
  • Edition: N/A
  • Item Weight: 800 grams
  • BISAC Subject(s): General

This text presents an accessible introduction to techniques and applications of economic analysis and financial accounting as a method for approaching real-life business problems for managerial decision making in a logical manner. It focusses on the essential skills needed to formulate business policies that help gain a competitive edge in today’s work environment.

The book discusses the basic concepts, terminology, and methods that eventually allow students to interpret, analyse, and evaluate actual corporate financial statements. It covers the major areas of managerial economics and financial accounting such as the theory of the firm, the demand theory and forecasting, the production and cost theory and estimation, the market structure and pricing, investment analysis, accountancy, and different forms of business organisations.

The book includes numerous examples, problems, self-assessment tests, as well as review questions at the end of each chapter to aid in working out solutions to business problems.

The book will be particularly suitable for courses in Managerial Economics and Financial Accounting as part of an engineering degree education at undergraduate level where the students have no previous back-ground in economic and financial analysis. It will also be immensely useful for M.B.A., M.Com. and C.A. students, business exe-cutives, and administrators who need to learn the application of economic theory to realistic business situations.

M. KASI REDDY, Ph.D., is Associate Professor, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad. Dr. Reddy has 20 years of teaching experience in commerce and finance. |S. SARASWATHI, Ph.D., is Senior Assistant Professor, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad. Dr. Saraswathi has 8 years of teaching experience in commerce and management.

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