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Customer Relationships: Sales 12.9 by Roger Cartwright

Customer Relationships: Sales 12.9

by Roger Cartwright
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Book cover type: Paperback
  • ISBN13: 9781841124520
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 118
  • Original Price: GBP 10.99
  • Language: English
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Management

From the Back Cover

  • Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers
  • Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight
  • Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines)
  • Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs

ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India

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