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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution by Cecilia Silvestri

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

by Cecilia Silvestri , Michela Piccarozzi , Barbara Aquilani
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Book cover type: Hardcover
  • ISBN13: 9781799814191
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 350
  • Original Price: GBP 208.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1248 grams
  • BISAC Subject(s): Consumer Behavior

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

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